Photoshoot in Las Vegas

This summer we took ”The Roadtrip”. The famous Route 66. Or so it was planned. 

Me and my friend flew to Chicago, rented a Ford Mustang Cabriolet (or similar, as they always say in the rental contract to keep the uncertainty present - this time it really was a Mustang Cabriolet) and headed west.

The journey started with a slight delay, since my luggage went missing on the transfer in Iceland. We got the luggage the next day and started driving on the Route 66.

In Tulsa we decided to take a detour and headed to Dallas. We drove from Dallas to El Paso, visited the White Sands and continued to Phoenix. From Phoenix we drove to Flagstaff, visited the Grand Canyon and continued to Las Vegas. In Las Vegas I had contacted a couple of friends of mine and we arranged a photoshoot. 


Earlier on the photoshoot day we drove around outside of Las Vegas searching for a nice looking location for the photos. We had scheduled the shoot around sunset because of the light. After scouting the place we geared up at a local photography store and picked up Jonna, our model for the photoshoot. 

Here’s some behind the scenes photos taken by my friend who also assisted on the photoshoot. He prefers to remain non-credited. The mystery man. :) Nevertheless, he did a great job on the set. Thank you.


And here’s some of the photos we took that day.

More travel photos on my Instagram feed: @larijarnefelt

For more information and enquiries please  click here.


In the Felt Fotografi studio with H.I.M.

H.I.M. photographed at Felt Fotografi studio in July 2015 by Lari Järnefelt

The year 2015 has been a good one. We've gained a lot of new customers and the ones that have found us earlier have been active. We've had a chance to make some excellent ideas into inspiring images. That's basically all I can ask for - to have customers that take advantage of our potential. 

The whole year has been filled with inspiring work. We've done a lot of portraits, a lot of product photography, a lot of corporate portraits, a lot of events and even some video. But there's two photoshoots that in my mind stand out as the crown for this year. The reason is that they were pure inspiration, traditional studio portraits, the models were packed with charisma, and there was all the space I needed for creativity. The first one is a photoshoot that I've written a blog about; "Making a Rough male portrait - In studio with Wallu Valpio"

The second one came to me as I was preparing for my summer holiday. I had already booked my flights for a week in England as my phone rang. The manager of H.I.M. called me and booked a photoshoot for their new promotional photos. The new drummer Kosmo was about to be presented to the world and the concert venues around the world needed new photos. I changed my week in England into a week in Helsinki preparing for the photoshoot. I asked the manager if they had any requests about the style of the photos. I got an answer: "The photos that you have on your site 'Making a Rough male portrait...', they look good, something like that."


I called my colleague Mika and asked him to help on this one. I also called my trusted make up artist Miia who naturally made room in her schedule for the photoshoot. 

H.I.M. at the Felt Fotografi studio in Helsinki.  Photos by Mika Levälampi.

H.I.M. at the Felt Fotografi studio in Helsinki. Photos by Mika Levälampi.

The photoshoot itself was quite a simple one. The band arrived in time, we had prepared the studio and once Miia had finished the make up, we simply started shooting.

Photographing H.I.M. at the Felt Fotografi studio in Helsinki.  Photos by Mika Levälampi.

Photographing H.I.M. at the Felt Fotografi studio in Helsinki. Photos by Mika Levälampi.


Ville Valo photographed at Felt Fotografi studio in Helsinki in July 2015 by Lari Järnefelt

I've seen the final photos in newspapers in Finland and on posters of concert venues around the world. I've also seen them on Instagram with countless variations of filters, added texts, symbols etc...

As the year reaches to its end, I'll be spending the last minutes of it at HELLDONE at Tavastia. And as the new year begins, I'll be toasting to it with H.I.M.


Tuliset Tenorit ja Suloiset Sopraanot -kuvaus Musiikkitalolla.

Tänä syksynä Suomea kiertää Tuliset Tenorit ja Suloiset Sopraanot -niminen konserttikiertue.

Tuliset Tenorit ja Suloiset Sopraanot

Konserttikiertueen järjestää Lilja Production, jonka kanssa olemme tehneet hauskaa ja toimivaa yhteistyötä jo vuosien ajan. Niinpä, kun puhelin soi ja Niina Lilja Productionista kysyi vapaita päiviä kiertueen promokuvaukselle, raivasimme kalenteriin tilaa ja aloimme suunnitella kuvausta. 


Kuvaus toteutettiin Helsingin Musiikkitalolla. Sen sijaan, että olisimme käyttäneet hyväksemme upeaa salia ja lavaa, menimme kunnolla maan alle. Olemme jo muutaman kerran kuvanneet tenoreita ja sopraanoja betonisessa ympäristössä. 

Olimme syksyllä 2012 kuvaamassa promokuvia Tuliset Tenorit -konserttikiertueelle, ja kuvaus oli tarkoitus tehdä ennen konserttia Musiikkitalon Konserttisalissa. Ajoimme hyvissä ajoin sisään lastauslaiturille. Muistan tunteen, kun lastaushalli avautui eteeni ja tiesin, että haluan kuvata siellä jotain. En tosin arvannut, että jo muutaman tunnin sisään ottaisimme kuvan, joka on sittemmin ollut Tulisten Tenorien suosituin markkinointikuva!

Tuliset Tenorit -mainoskuva

Tuliset Tenorit -mainoskuva

Valmistelimme tenorien soundcheckin aikana valot Konserttisalin lavalle. 

Tuliset Tenorit valmistautumassa konserttiin Musiikkitalolla syksyllä 2012.

Tuliset Tenorit valmistautumassa konserttiin Musiikkitalolla syksyllä 2012.

Ennen kuvausta meillä oli pieni tauko, joten "varmuuden vuoksi" kävimme pystyttämässä yksinkertaisen valaisun suureen lastaushalliin. Kuva syntyi lopulta niin, että tenorit kävelivät kaksi kertaa lastauslaiturille johtavan rampin edestakaisin. Toisen kerran jälkeen (josta lopullinen kuva syntyi) tenorit jatkoivat suoraan lavalle ja aloittivat konsertin.

Tuliset Tenorit -kuvauksen luonnoksia vuodelta 2012. 

Tuliset Tenorit -kuvauksen luonnoksia vuodelta 2012. 


Tänä syksynä kuvattavana oli hieman erilainen kokoonpano. Kameran edessä olivat Pentti Hietanen, Johanna Försti, Maria Lund, Diandra ja Tero Harjunniemi. Otimme muutaman erilaisen promokuvan konserttikiertuetta varten, sekä jokaisesta artistista soolokuvat. 

Mukana keikalla oli kollegani Mika Levälampi, joka pääsi kameransa kanssa tallentamaan ns. "making of" -kuvia.

© Mika Levälampi

© Mika Levälampi


Kun Maria Lund oli kuvattavana, annoin oman "pikkukamerani" Diandralle.

© Diandra

© Diandra

© Diandra

© Diandra


Tuliset Tenorit ja Suloiset Sopraanot kiertävät Suomea nyt. Lippuja konsertteihin saattaa löytyä vielä täältä: Lippu.fi

Valokuvaus yritystapahtumassa jatkaa näkyvyyttä myös tapahtuman jälkeen.

Yritysjuhla 001.jpg

Yritystilaisuudet ovat hyvä markkinointikeino sekä yrityksen sisäiseen että ulkoiseen markkinointiin. Kaikki arkisesta aherruksesta poikkeava tuo aina säpinää ja kun esimerkiksi yrityksen syntymäpäiväjuhlat toteutetaan yhdessä oman henkilökunnan kanssa, motivoi tapahtuma ja kaikki sen ympärillä tapahtuva toiminta omaa porukkaa. Samalla oman porukan yhteishenki kasvaa ja se näkyy myös ulospäin hyvänä fiiliksenä.

Saimme tilaisuuden valokuvata Pernod Ricard Finlandin 20-vuotisjuhlapäivän. Päivän aikana kuvasimme kaksi eri vastaanottoa ja saimme olla mukana myös kuvaamassa valmisteluja.

Asiakkaalle juhlat ovat aina arvostettu bonus jokapäiväisen liiketoiminnan lisäksi. Hyvällä maulla toteutettu tapahtuma jättää aina hyvän muistijäljen asiakkaalle ja tukee näin tulevaisuudessa arkisia toimintoja. 

Tapahtuman järjestäminen vaatii panostusta etukäteen. Tapahtuman aikana kaikki nauttivat yhdessäolosta ja olennaisinta on olla asiakkaan kanssa samalla tasolla, juhlia mukana ja nauttia tapahtuman annista. Yhteenkuuluvuus myös asiakkaan ja tarjoajan välillä kasvaa.

Tapahtuman jälkeen kannattaa muistutella asiakasta hyvästä fiiliksestä ja antaa asiakkaalle jotain, jonka asiakas voi helposti jakaa. Esimerkiksi profiilikuvaksi sopiva valokuva tapahtumasta tai muuten vain hyvää fiilistä vahvistavia kuvamuistoja.

Myös medialle annettavat tiedotteet menevät paremmin läpi, kun mukana on hyvä valokuva. Ja markkinoinnille kuvat jäävät kuvapankkiin, jota voi käyttää tulevaisuudessa kaikenlaisiin tarkoituksiin.

Tapahtumakuvaus on edullinen ja kustannustehokas tapa varmistaa jälkimarkkinointi tavalla, joka ilahduttaa asiakasta ja muistuttaa yrityksen tuotteista. 

Kuva kertoo enemmän kuin tuhat sanaa.

The Difference that a Cup of Coffee Makes.

For me it’s always been the person I’m photographing. Not the photograph itself. I know there’s a bunch of technical stuff I need to master in order to make a great photo. But the content in the picture, that’s what really makes it.

”Smile is just an expression”.

It’s something I overheard as a joke when I was spending time with my colleagues. As cynical as it may sound, it’s true. In most cases a smile makes a person more beautiful. But the beauty of a smile is in the content it has. If you get a smile - a real one that is - from a person, it gives you a signal that you’re on the right track. If you get a smile from a person you find attractive, it explodes the little fireworks in your stomach. If you get a smile from a person you’re trying to impress, it’s a sign of acceptance. Whenever I get a smile from my daughter, I feel ”there’s a reason why” (a quote from Europe: New Love in Town).

Oh, and we all know a fake smile when we see one. There’s nothing beautiful in that.

I don’t necessarily want to capture the ”obviously beautiful” moment. There’s so much in the delicate little expressions that anyone does, when they’re simply being themselves. There’s so much beauty in everything anyone does or is.

The challenge being a photographer is to see those ”real” moments. A lot of times there’s no way of telling if the expressions are real or if they’re something that comes out just because of the camera. 

Time is the enemy.

If I’m given 30 minutes to take a photo of someone, there’s a good chance it’ll be a ”technical portrait”. Nice lighting, a look into the camera. Who knows, may be we even manage to get an expression that ”looks like the person”. But there’s no way of telling. That’s why I prefer spending at least an hour making a simple portrait of a person. It includes a cup of coffee (we make a killer coffee at our studio btw, it’s freshly roasted and I know how to brew it!) and a lot of chatting. The objective is to get to know each other even just a bit. In order to know what’s real.

Me & my cameras at 22-Pistepirkko’s studio

Last week I got a chance to hang around with my cameras at 22-Pistepirkko’s studio while they’re working on their new album. The original idea was to take a portrait of Asko, but on top of that I ended up taking a lot of documentary photos during the day. What I love about musicians is that once they get to be with their instrument they relax. And that’s when you get the good shots. Oh, and we did start this photoshoot with a pot of coffee I made. I took a small bag of fresh coffee with me.

We got some nice look-into-the-camera-portraits, but for me in this case, the beauty was in the moments when ”the spotlights were turned off”.

What do you think?

Lari Järnefelt is near 40-year-old photographer based in Helsinki, Finland. His emphasis is on photographing portraits - both traditional and non-traditional - but anything that makes an image is a challenge he likes. Contact for more information, rates and schedule.

www.feltfotografi.fi

www.larijarnefelt.com

Reality Bites.

After studying the direction of the light, the different methods of moulding the light, the different methods of making the light and being told that I’m quite good at it, I’ve come to realize this; all that matters is that there’s something real in front of my lens.

I can do a portrait of a person with a variety of lights, but in the end what makes it anything, is the person, and the story behind that person and that moment. That’s what makes it real, that’s what makes it magic. And those are the only photos that are worth looking at.

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Here’s the portrait. It was a practice run, not a customer ordered job. I love the lighting and the composition, BUT… There’s a certain look in the model’s eyes, saying “I wanna be somewhere else.”

The Champions and the Copycats.

Before I made photography my occupation I was really into the barista thing – meaning I was there when the ”caffè latte –wave” hit Finland with Paulig’s Barista –trademark in 2000. I took part in the barista competitions and fell in love with the new, energetic way of being a bartender – a job I already was familiar with. Little did I know that I also met my wife to be in that competition, but that’s a different story.

After being introduced to the new-and-rising-industry of cappuccinos and latte art I spent the next almost ten years making it my occupation. In the beginning I’d travel to work shops and trade shows all over the world, learning new techniques and meeting the industry people, looking for anything interesting and developing myself. When there was a barista competition somewhere, there would be a chance to learn more.

What I realized very quickly was that the barista competitions were a bunch of copycats doing whatever someone else had done earlier. That included myself as well. Every year there would be a winner with a killer concept that would make everyone go ”wow, that’s so original!!!” and every following year there would be at least 5 competitors trying to do the same thing thinking ”this has got to be the winning concept, since it was the winning concept last year”. The copycats would go as far as choosing the same glass model or the same ingredients ”with a twist” – obviously they wouldn’t get very far. And I know what I’m talking about; I would be one of the competitors with no original ideas thinking that by doing the same thing someone else has done with a little twist I would be ”making new & original yet recognisable and easy to approach”.

It’s a good start to copy someone else’s work and learn by doing. But once you leave “your garage”, you should have something original, something real. Something to contribute to the world. There’s always the chance of saying “everything in this field has been done already”. But every single year a new guy comes along with a different approach.

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One of my favourites. Esko Eerikäinen posing in a portrait at my studio. A copycat photo of Matthew Rolston’s picture of Johnny Depp. Then again, it was a school assignment “Choose a master of photography and try to make a photo so that it could be his/hers.”

The Champions and the Glazers.

The other way of trying to make it in the barista competitions was to “add glazing to the cake”. The most obvious example of this for me was in the World Championships in 2006 in Berne, Switzerland. The Italian barista Andrea Antonelli had brought to the 15-minute competition time a string quartet to play classical music, as he’d make the 12 competition coffee drinks. He’d ordered the day’s papers for the judges with courier service from different countries according to the judges’ nationalities – just to get the “café-atmosphere”, I suppose. He ended up 17th of total 38 competitors.

My point telling you this: You can’t fool people by making an average product look better, at least when you’re in a place where an instant comparison to competitors is made right away. When the product is good enough, you don’t need anything else. And today, any place with a network connection is a place where the instant comparison is made.

People love to be challenged

I mentioned the “easy to approach”. No one wants that. People LOVE to be challenged. People LOVE to disagree. People LOVE to hate! When you make it controversial enough, you make it. Just be sure that you stand behind your product 100%.

There’s always the chance that you cross the line if you don’t have the ability to judge what’s right and what’s not. But let’s face it; the great ones don’t get great by doing what’s safe and familiar.

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This is just 5 minutes before taking the portrait above. The look in the eyes might still give you the finger, but it’s real. It’s what makes it better, worth looking at.

Please check out my constantly updating portfolio at www.feltfotografi.fi as well as on Krop: www.larijarnefelt.com.

If you’re interested in the barista world, check out www.procoffee.fi